PPC.
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are down, and Bing and Yahoo have…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Google Display Network Continues Evolution With 4 New Features
This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four…
Resources for Learning About PPC
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Google AdWords Experiments with a Click Count Feature
Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent…
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it…
Mining the Right Keyword Mix for Successful SEM Campaigns
Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing…
Reality Check: adCenter is NOT a Second Tier Engine
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with…
3 Awesome Remarketing Ad Strategies
Remarketing ads let you get really creative with your content and conversion action. Test out some of these strategies to make your…
Google Ad SiteLinks Adds “Embedded” Format
Google AdWords is always experimenting with new formats, and their most recent experiment is embedded Ad SiteLinks. If you have SiteLinks enabled,…
Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could…
Microsoft adCenter Improves Daily Budget
Earlier this year, Microsoft announced they would implement a new daily budget feature for their PPC program. That time for has now…
What SEMs Can Learn From Google AdWords Tests & Changes
Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency…
Streamline Your PPC Workflow With Excel
While the AdWords interface is a great way to digest overall campaign information, it isn’t necessarily the easiest way to quickly identify…
Google AdWords Adds Domain Names to Headlines
Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated…
How to Avoid PPC Campaign Strikeouts
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never…
Google AdWords Enable Tablet Specific Targeting
Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
adCenter Finally Changing Spend Budgeting, Possibly More
Many adCenter users have long disliked the need to set both monthly and daily spends for their PPC spends, and now it…
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