PPC.
PPC Ad Strategies: How to Prepare for the 2011 Holidays
Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your…
5 Filters Everybody Should Use In Their AdWords Account
Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by experienced campaign…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a…
Google Now Reviews Paused AdWords Ads
Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…
Audience Targeting Strategies for LinkedIn Ads
According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second,…
How to Avoid Targeting Paid Search to the Masses in 6 Steps
Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more…
A Few adCenter Tricks For Halloween PPC Treats
As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual…
Google AdWords Editor 9.5 Released
Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants…
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way…
How to Leverage Product Inventory Feeds to Maximize PPC ROI
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account…
Important Timelines for AdWords Analysis
If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords.…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a…
How to Expand Your Display Network Targeting Using Remarketing Information
AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display…
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help…
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely,…
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose…
Google Introduces AdWords Credit Card for Advertisers
Select search advertisers are being offered a new Google AdWords Business credit card. Google sent out invites via email for the card,…
Will New Gmail Ad Formats Be Totally Worth Dating, Engaging, Marrying & Having Babies With?
If you use Gmail in the U.S. then you may have spotted them already. Namely, glimpses of the new ad formats that…
How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top money-maker…
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option…
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