PPC.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if…
Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of…
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have…
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or…
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords' new offering, and I’ll end on a…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of…
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad…
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four…