PPC.
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today.…
Panama from a Big Agency Perspective
Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33 search clients…
comScore Defines Panama Effects
ComScore Networks has found that Yahoo’s new ranking model has increased click through rates on its ads, at least initially. The study,…
Search Engine Advertisers’ Wish List
In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to…
Yahoo! Gives 2nd SearchLight Award
So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The…
BusinessWeek: Search Ads Getting Too Pricey
In the February/March editon BusinessWeek’s SmallBiz publication, Robert Hof reports a “fallout from a new online ad rush” where commerce giants are…
Business.com to Provide WSJ PPC Advertising
Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones’ Wall Street Journal Online search…
Yahoo Outlines Keys to PPC Success: Test, Test, Test
On the Yahoo Search Marketing blog, Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from…
Yahoo Ad Ranking System Now Live
Today’s the day, as any search marketer not living under a rock for the past few months knows. Yahoo’s flipping the switch…