PPC.
Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and…
Create MSN adCenter Campaigns in 15 Minutes
MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns…
Google Keyword Tool Now Ranks Keywords by High, Medium, Low
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a…
The 4 Pillars of a Successful PPC Campaign
Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re…
Phone Through Rate is new AdWords Ranking Factor
Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in…
Google AdWords Express Now Available in UK, Germany
Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local…
Google Opens Dynamic Search Ads Program
Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…