SEO News.
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search…
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side…
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn…
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.
10 SEOs who rock at personal branding
It's getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according…
Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?
The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…
Top trends marketers need to know for the holiday season
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Just 36% of people entering the tech industry are women
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin…
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Google AMP is coming to organic search results – Update!
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google…
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who…
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the…
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement…
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
Adblock Plus gets into the ad business with launch of RTB platform
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business.
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm…
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