SEO News.
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
Profound raises $180 million to move beyond AI search tracking, reaches $1.8B valuation
The $1.8 billion company is expanding into content production and advertising, giving marketers more to assess than how often a chatbot mentions…
Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a…
Anthropic admits Claude can make copied text look original
Anthropic admits Claude can copy text without marking it as a quote. Its Fable 5.1 guidance exposes an extra editing burden for…
Google’s new Site Goals feature shows which WordPress pages drive sales
Automatic tracking works with supported store and form plugins, while detailed breakdowns need new data after setup.
You can now opt out of AI training in Cloudflare without blocking Google
Cloudflare’s new “Disallow AI Training” setting lets website owners refuse model training without shutting out Google’s search crawler. The company announced its…
Google AI Mode tests new carousel format with Pro tip and Sizing note popups
Google AI Mode is testing carousel popups labeled 'Pro tip' and 'Sizing note,' appearing mainly for ecommerce queries and pulling in Reddit…
Google added Brave Search to Chrome; Brave is using it to push Brave Browser
Google recently added Brave Search to Chrome’s list of available search engines, giving users another option for what powers searches in the…
Google app for Windows adds In-App Search modes for Images, Videos, News and more
The latest update to the Google app for Windows (version 1.0.22.0) adds dedicated Search modes, letting users switch between different types of…
Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance…
Google says Search Console can’t show your position inside AI Overviews
Google’s John Mueller has acknowledged a limitation in Search Console’s AI reporting: it cannot tell publishers where their links sit within an…
Google Business Profile now lets you review and delete collected info
Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant.…
Google Ads tests a way to steer spending toward priority products
Google Ads is testing Product Value Optimization, a feature that lets retailers adjust how much selected products are worth to its automated…
OpenAI can reject ChatGPT ads simply for competing with its own business
OpenAI has explicitly reserved the right to reject ChatGPT advertisements that conflict with its commercial interests, giving competing businesses another condition to…
Google details partner-only search API as Custom Search nears shutdown
Google has updated documentation for a service that lets approved partners add full-web Google search results to their websites and apps. The…
Google tests payments for content used in AI answers, but pricing remains unclear
Google is testing payments to publishers whose content helps produce answers in Gemini, AI Overviews and AI Mode. Participants can see their…
How to run ads on ChatGPT: A beginner’s guide
To run ads on ChatGPT, start at OpenAI Ads Manager. Eligible businesses can create an advertiser account, complete verification and billing, build…
Google Analytics launches Dashboards to make custom reporting easier
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The…
Google’s AI answers reduced Wikipedia search visits, study finds
Google’s AI Overviews reduced search referrals to English Wikipedia by around 5%, according to a University of Washington working paper revised September…
Google tests new queries between free listing products in SERP
Google is testing new query suggestions that appear between the free listing product carousel above and an AI Mode box below. Clicking…
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations…
Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess whether another…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
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