Mobile.
Mobile Marketing Conversion Optimization Tools & Code Tricks
Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and…
Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and…
Next Generation Site Architecture
In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to…
Mobile Marketing: Connecting With Your Audience on the Move
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile…
Google Chrome & Android Will ‘Remain Separate for a Very Long Time’
An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine…
Pros & Cons of the Top Mobile App Tracking Methods
Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very…
Multi-Platform Media Usage is Not a Zero Sum Game
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage…
Responsive Site Redesign: 4 SEO Considerations
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out…
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into…
Google Unveils Keep Note-Taking Service
Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are…