Mobile.
3 Strategies to Succeed in Today’s Mobile Marketplace
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set…
Google Checkout Going Out of Business in 6 Months
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as…
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and…
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS…
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are…
3 Mobile Considerations in Retail Paid Search
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel.…
10 Killer Android Apps to Make Your Life Easier
Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they…
AdWords Ad Group Mobile Bid Adjustments Are Here
Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change…
Understanding the Multi-Channel Shopper
Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are…
How Google Now Will Impact SEO & What You Can Do to Get a Head Start
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus…