Mobile.
YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet…
Smartwatches & Search: New Form Factors, New Behaviors, New Rules
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this…
Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a…
Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone…
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things…
Are You Overpaying Your Advertising Partners for Mobile App Installs?
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know…
Google Names Next Android Operating System KitKat
The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after…
Google Maps Adds Real-Time Traffic Alerts
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts.…
Google Patents Pay-Per-Gaze Advertising
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log"…
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows…