Mobile.
Microsoft Buys Mobile Ad Firm
Microsoft has acquired Paris-based mobile ad network ScreenTonic, which serves text and display ads to mobile phones and devices in Belgium, France and the U.K. This is the…
Yahoo Launches Mobile Publishers Services
Yahoo announced it will be offering advertising through its newly formed Mobile Publishers Services. Yahoo detailed its move into the sale of…
Yahoo Increases Reach of OneSearch
Yahoo today made its OneSearch mobile search product available to all WAP-enabled devices, broadening the reach of the service to more mobile…
Medio Launches PPC Mobile Search Ad Network
Mobile search provider Medio Systems has launched a new pay-per-click (PPC) text advertising platform. Its MobileNow ad network will deliver text ads…
Ingenio and Medio Developing Pay Per Call Mobile Search
Ingenio and Medio announced a partnership to develop Pay Per Call for the mobile market in a press release today. “Mobile search…
Microsoft Confirms Tellme Acquisition
The rumors that Microsoft was about to acquire voice-enabled mobile search provider Tellme have been confirmed, with an announcement from Microsoft today.…
Mobile, Video Search Ads Set to Grow?
After digging deeper into the results of its “State of Search Engine Marketing 2006” report, SEMPO has revealed that a majority of…
European Telecoms Giants Planning Mobile Search Engine?
According to a report in the U.K. newspaper Telegraph this weekend, a consortium of European providers are teaming up to build a…
Midomi a New Entrant in the Growing Voice Search Market
The just launched Midomi search engine combines voice search with a social network. Anyone with a microphone hooked to their computer can…
Online Directories Enhance Mobile Search Products
Yell.com, the online directory of UK based Yell Group announced today that it will enhance its mobile directory platform. New features include…
Is Apple iPhone the Key to Unlock Mobile Search?
Apple unveiled its much-anticipated iPhone yesterday at CES to the delight of gadget-lovers everywhere. The device is a sleek mash-up of iPod,…
Movements in Mobile Search Land
Mobile search has been quite, well, mobile lately. Becoming a regular topic in search marketing conferences, and often discussed in various forums…
Ingenio Grows its Mobile Pay-per-Call Network
Pay-per-call provider Ingenio has added JumpTap, the mobile search provider behind Alltel and other carriers, to its ad network. It now has…
Google Tells Mobile Internet Providers To Stop Blocking Them
ZDNet reports that Google’s Chris Sacca, head of special initiatives at Google, spoke at Oxford University and said mobile operators are trying…
Sprint Launches Mobile Search Relationship With Microsoft
According to the Wall Street Journal, Sprint has launched mobile (local) search has part of a broad new strategic relationship with Microsoft,…
Google Expands Mobile Text Ads Beta
Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands,…
Google Mobile Ads Found In U.S.
Gary Price spotted Google testing mobile ads on Google Mobile search on his Treo. We know Google has been testing mobile ads…
Citysearch Adds SMS-Based Local Search For Mobile Phones
Citysearch formally launched its text-based mobile local search service today: CS411 (27411). There’s also a send-to-phone feature (see, e.g., “Hotels, Burbank CA“).…
Ask Mobile Search Launches
Ask.com has launched a mobile search product at m.ask.com or mobile.ask.com. Ask Mobile is optimized for mobile devices and uses Skweezer throughout…
Cingular Wireless Voice-Enabled Mobile Local Search
More and more directory assistance (DA) is starting to morph into voice-enabled mobile (local) search. This piece in the NY Times over…
Windows Live Search Mobile PPCall Deal With Ingenio
A few weeks ago Google introduced sponsored listings into mobile search. Yahoo followed last week. Now Microsoft has partnered with Ingenio to…
Yahoo Rolls Out PPC Ads In Mobile Search Results
Yahoo is launching (in beta) paid-search ads in mobile in the U.S. and expanding its test program in the U.K. Only a…
Mobile Phone Search: The Problem & Solutions
An excellent News.com article highlights some of the major problems with mobile search and explores some of the solutions and opportunities available…
Google Launches Mobile Ads On Google Mobile
ClickZ reports that Google is now testing ads on Google Mobile. The ads are being tested in U.S., U.K. and in Germany…
Mobile Search for TV Listings
TV Guide and mobile local search content provider 4Info have teamed up to permit cellphone users to access TV Guide’s listings content…
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