Mobile.
Google Warns Smartphone Searchers About Homepage Redirects
When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results,…
Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and…
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants,…
The Difference Between App to App and Web to App Advertising
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to…
Google Updates PageSpeed Insights Tools With User Experience Rules
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors.…
How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's…
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic…
7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for…
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by…
Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you've been searching for online is sold at a store near you, you will receive an alert…