Local.
Local Search for Little Biz
For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow…
Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and…
Human Flesh Search Engines in China
In China, vigilantes use the Internet as a “human flesh search engine” to find and punish people who publish material they consider…
Google Maps Easter Egg Discovered
Google Maps features a very funny Google Easter Egg. Ask for directions from an address in Australia to an address in the…
Google Launches Google Map Maker
How many maps would a mapmaker make if a mapmaker could make maps online? Google will soon have the answer. Today Google…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of…
Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on…
The 3G iPhone: Good Things Come in Threes
Social media has been positioned by many as a killer app for mobile, along with local search. The combination of all three…
Google Maps Adds Richer Data to Search
Adding richer data to search results is a bit of a trend, and now Google Maps is jumping on the bandwagon. The…
Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising…