Local.
Google+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…
4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the…
How Local Small Businesses are Evolving Their Online Marketing Strategies
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of…
Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking…
Tools to Monitor Online Reputation Across Different Languages
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…