Local.
Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting…
Visiting Australia? Apple Maps May Kill You, Police Warn
Travelers visiting parts of Australia are being urged not to rely on Apple Maps to guide them. The warning comes from the…
ROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas…
How to Use Google+ Local to Get New Customers
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one…
47% of National Brands to Invest More in Local in 2013 [Study]
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…
Going Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies…
Why Geo-Rankings are an SEO KPI Game Changer #SESCHI
Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience…