Local.
Mobile Search Fortune Seekers
The year of mobile search seems to be forever a few months away. Even if mobile search doesn't hit the ad revenue jackpot this year, marketers need to…
8 Ways to Improve Your Local Search Results
If you have not taken steps to ensure your business' online presence in local search results is complete and accurate, you're missing…
Real World Trumps Online in Local Search
If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and…
The Local Search Landscape
Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers.
AmericanTowns Gets Idearc Backing, Sells LocalSearch.com
IYP publisher Idearc has invested in AmericanTowns, a collection of local city guides that aggregates content from various sources about local businesses,…
A Look at the Local Search Landscape
Are you confused by the myriad local search options popping up every other day? Wondering what you need to worry about, and…
ShopLocal Adds a Personal Touch
Local product search site ShopLocal announced today that it will integrate a set of social tools that will allow its users to…
Yahoo!, Now with More Local Listings
Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers more substantial presence on Yahoo! Local.…
A Tale of Two City Guides
Michael Boland reviews recent plans announced by Yahoo! Local and CitySearch to enhance features and content, making local search a more competitive…
Mobile Search and SMEs: Stay Right Where You Are
Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Is your site ready…
Google Maps can now be integrated using HTML
Google announced today that they have simplified the method for integrating Google Maps on to your web site. The new method allows…
This Just In, Google Recruits Local Sales Force
Gregg Stewart gives you a heads up on Google Local Business Referrals and continues his review of local search strategies by covering…
Yahoo! Local Gets a Facelift
Yahoo! Local today announced a redesign and series of upgrades to its site. Many of these changes represent a new effort to…
Getting Social with Local Classifieds and Video
Facebook's act of letting the outside world in to create the applications that will drive the value and appeal of the user…
Search Leads to Offline Conversions Too
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account…
Google Hiring Independents To Collect Business Info For Maps
The Google Local Business Referral Program is an initiative to gather contact, business hours and other information on businesses for listings in…
SEW Experts: Travel Search: Up Close and Personal
In today’s Vertical Challenge column, “Travel Search: Up Close and Personal,” SES Travel Edition organizer Elisabeth Osmeloski gives you an update on…
The Gphone and Mobile Local Search
The Wall Street Journal reports today that we could be getting closer to the realization of the long-rumored Google phone. This could…
Hug the Reservations
If you listen to some of the Travel Search competitors, then you might come to this same conclusion too. The prime opportunities…
Large Scale Bulk Spam Uploaded to Google Maps
Mike Blumenthal has uncovered a case where a computer repair company is using mass uploads to Google Maps to generate national business.…
Superpages Launches Local Video Ads
Idearc’s Superpages has launched a beta trial of local video ads on its yellow pages directory. Superpages.com is trialing 30- and 60-second…
Don’t be a Local-Yokel – Enhance Your Local Business Listings
Did you know you could enhance your local listings in Google Maps and Yahoo! Local to bring more traffic to your site?…
Getting Started in Local Search
Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a…
Local.com Acquires PremierGuide
Local.com has picked up B2B local directory provider PremierGuide for a about $2 million. PremierGuide offers white-label business directories to local publishers,…
Hyper-Local Gets a Vote of Confidence
Dallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. The deal will…
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