Local.
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and…
How to Start a Realistic International SEO Campaign
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many…
Local Keyword Research: 3 Ways to Use Google
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
Yelp’s New Wordmap Helps You Avoid Hipsters
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.…
Getting Started With Bing Places: A Step-by-Step Guide
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply…
Google Local Carousel Results: Where Do Users Click Most?
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making…