Topic

Local.

Local search, maps, and reviews. Helping businesses win the neighborhoods they serve. 1,106 articles
Latest in Local

Urban Mapping Unveils Geotargeting and Local Search Platform

7% of searches are local, including a zip code, city or neighborhood term. With over 10.8 billion searches conducted by Americans in the month of March alone, 7%…

By Nathania Johnson · 17 Apr 2008

Local

Think Universal, Act Local

Much of the discussion around Universal search, or blended search, focuses on video and images. But local search may be a more…

By Michael Boland · 11 Apr 2008

Local

As Wifi expands, local and mobile search continue to emerge

Lately, there have been a swarm of announcements regarding Wifi coming to some previously unconnected spots. Jet Blue is testing limited wifi…

By Nathania Johnson · 11 Apr 2008

Local

Microsoft Updates Live Maps and Virtual Earth 3D

Microsoft has announced an update to their Live Maps and Virtual Earth 3D. There are 11 major updates including: 1. Export your…

By Nathania Johnson · 11 Apr 2008

Local

Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options…

By Gregg Stewart · 04 Apr 2008

Local

World’s First Search Engine for Meetings: Worktopia

The only thing worse than attending a corporate meeting is planning one. For those with the thankless job of planning corporate meetings,…

By Kevin Heisler · 25 Mar 2008

Local

How Will Local Search Affect Big Brands?

What does getting listed locally really mean for big brands? Depending on the industry you're in, it can be a huge part…

By Aaron Shear · 25 Mar 2008

Local

Marchex Shows How to Cash In on Local Search

So far, in the poker game that is doing business on the internet, four cards have been dealt: Communications, Search, Commerce and…

By Nathania Johnson · 18 Mar 2008

Local

The Inside Track on Priceline and Google

Priceline CMO Brett Kellner joined us this week at Google’s New York headquarters (via conference call) to chat about travel trends in…

By Kevin Heisler · 14 Mar 2008

Local

Universal Pictures Part II: Sizing up the Local Video Market

At the intersection of video and SEO, local search sites and IYPs – as the traditional "owners" of local – have the…

By Michael Boland · 14 Mar 2008

Local

Yahoo Maps Announces Updates

Yahoo Maps announced Wednesday that an update was rolled out, which includes several data and style improvements. Gus Maldonado, senior product manager,…

By Nathania Johnson · 07 Mar 2008

Local

Social Media Meets Local Search

Despite the growing traffic to social networks, local search tools for users of those sites are surprisingly few and far between. That…

By Gregg Stewart · 07 Mar 2008

Local

Spot Runner Buys Weblistic: Local Search on Video Steroids

Today Spot Runner announced its acquisition of Weblistic, a provider of local online advertising, in an all-stock transition. Spot Runner is an…

By Nathania Johnson · 04 Mar 2008

Local

Virgin Charter Launches Vertical Search Engine

Sir Riichard Branson launched a new vertical search engine, Virgin Charter, that promises to revolutionize high-end corporate travel and last minute luxury…

By Kevin Heisler · 04 Mar 2008

Local

Google Maps User Reviews to Neighborhoods: Google Rat Pack!

Google Lat Long Blog announced Google Maps and Google Earth teaming up to provide User Reviews and refinement by Neighborhood in local…

By Kevin Heisler · 26 Feb 2008

Local

Google Map Business Categories, Unraveling the Black Box

Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray…

By Marty Weintraub · 08 Feb 2008

Local

The 411 on Local Search Data for Business

Is your local search data accurate? Here's how -- and where -- to update your local search listings.

By Gregg Stewart · 08 Feb 2008

Local

Yellowbook Closes Gap in Local Search

Local search guru Peter Krasilovsky of Local Onliner fame reported on Yellow Pages veteran Pat Marshall’s move from Superpages to archrival Yellowbook…

By Kevin Heisler · 31 Jan 2008

Local

Marchex to Distribute Ads from Superpages Advertisers

Advertisers who buy placements on Idearc’s Superpages.com local search site will now be able to get the added distribution over Marchex’s network…

By Kevin Newcomb · 29 Jan 2008

Local

Mobile Local Search: A Perfect Storm

Mobile Local search has arrived. Search will never be the same again.

By Michael Boland · 25 Jan 2008

Local

Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers

Online consumer-generated reviews drive local search. How to handle negative reviews and more.

By Gregg Stewart · 18 Jan 2008

Local

Local Search Lives or Dies by User Reviews

Google, Live Search, Yahoo: user reviews, ratings are life or death for local search.

By Gregg Stewart · 11 Jan 2008

Local

8 White-Hot Trends Lift Local Search in ’08

Magic 8-ball rocks '08 local search trends. Boland calls it in the Kelsey corner pocket.

By Michael Boland · 28 Dec 2007

Local

Comparing Kayak and SideStep Businesses, For The Last Time

With the recent announcement that Kayak will acquire SideStep, we wanted to examine the two travel search businesses and what they bring…

By rumo · 21 Dec 2007

Local

Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

Why Ingenio's apple of AT&T "I phone" local search strategy.

By Michael Boland · 14 Dec 2007

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