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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Search Headlines & Links: May 21, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 21 May 2007

Industry

Indeed Testing Pay-per-Action Ad Model

Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model. The offering…

By Kevin Newcomb · 21 May 2007

Industry

Google Cracking Down on AdSense Arbitrage

Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…

By Kevin Newcomb · 21 May 2007

Industry

Advertising Placements by Industry and Top Sponsored Links, April 2007

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

By Enid Burns · 21 May 2007

Industry

Who Said It…

It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons…

By rumo · 19 May 2007

Industry

Will Ad Targeting Change?

Whenever there are big ownership shifts in the ad business, it seems like a good time to ask for changes. Now that…

By rumo · 19 May 2007

Industry

Search Headlines & Links: May 18, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 19 May 2007

Industry

You Can Win On YouTube By Optimizing Comments

Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.

By Grant Crowell · 18 May 2007

Industry

Microsoft to Acquire AQuantive

It looks like Microsoft wasn’t really missing out on getting 24/7 Real Media after all. This morning, the company announced plans to…

By Kevin Newcomb · 18 May 2007

Industry

Will Universal Search Drive Growth of Google’s Vertical Search Properties?

I attended the Searchology event at Google in Mountain View this past Wednesday. For those of you who read my article Will…

By Eric Enge · 18 May 2007