The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, March and April 2007 | |||
|---|---|---|---|
| Industry | Total Impressions, April 2007 (M) |
Total Impressions, March 2007 (M) |
Change From Previous Month (%) |
| Automotive | 5,718.2 | 7,177.3 | -20.33 |
| Business-to-business | 5,138.5 | 5,807.8 | -11.52 |
| Consumer goods | 7,938.6 | 8,539.1 | -7.03 |
| Entertainment | 6,608.2 | 6,951.4 | -4.94 |
| Financial services | 95,739.3 | 90,569.0 | 5.71 |
| Hardware and electronics | 4,848.0 | 4,338.8 | 11.74 |
| Health | 4,730.3 | 5,658.1 | -16.40 |
| Public services | 14,130.0 | 19,682.8 | -28.21 |
| Retail goods and services | 50,983.6 | 42,858.5 | 18.96 |
| Software | 4,899.3 | 5,662.1 | -13.47 |
| Telecommunications | 21,908.5 | 29,600.9 | -25.99 |
| Travel | 10,406.8 | 9,685.2 | 7.45 |
| Web media | 72,312.1 | 82,688.8 | -12.55 |
| Source: Nielsen//NetRatings, 2007 | |||
| Advertising Breakdown by Ad Unit Type, April 2007 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
| Automotive | 2,737.9 | 547.0 | 407.9 | 1,447.6 | 577.9 |
| Business to business | 710.4 | 103.4 | 3,130.7 | 992.9 | 201.1 |
| Consumer goods | 3,292.3 | 526.2 | 1,997.6 | 1,863.8 | 258.8 |
| Entertainment | 3,685.7 | 373.7 | 1,117.4 | 1,375.3 | 56.1 |
| Financial services | 26,108.6 | 369.0 | 3,462.7 | 13,393.1 | 52,405.9 |
| Hardware and electronics | 2,664.7 | 31.1 | 346.2 | 1,151.3 | 654.7 |
| Health | 1,965.5 | 206.2 | 908.0 | 1,529.4 | 121.2 |
| Public services | 1,929.7 | 47.4 | 1,746.0 | 3,634.3 | 6,772.6 |
| Retail goods and services | 9,734.5 | 301.4 | 20,971.5 | 9,039.6 | 10,936.7 |
| Software | 1,084.1 | 69.5 | 1,482.6 | 1,785.7 | 477.4 |
| Telecommunications | 10,615.2 | 392.2 | 2,972.7 | 4,805.0 | 3,123.4 |
| Travel | 3,594.3 | 380.8 | 2,978.6 | 2,180.4 | 1,272.7 |
| Web media | 9,933.2 | 71.9 | 18,063.2 | 10,223.8 | 34,019.9 |
| Source: Nielsen//NetRatings, 2007 | |||||
| Top 25 Companies by Sponsored Link Impressions, April 2007 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, April 2007 (M) | Sponsored Link Impressions, March 2007 (M) | Change From Previous Month (%) |
| True | 3,666.6 | 1,260.3 | 190.92 |
| Spark Networks plc. | 3,608.9 | 2,198.7 | 64.14 |
| eBay | 3,456.5 | 3,476.6 | -0.58 |
| International Library of Photography | 1,802.7 | 51.4 | 3,406.35 |
| Flycell | 1,286.8 | 30.6 | 4,100.93 |
| Lulu Inc. | 1,169.1 | 1,700.2 | -31.24 |
| Experian | 1,128.9 | 713.5 | 58.22 |
| Law Firm of Richard Glen Boire | 892.7 | 203.9 | 337.86 |
| Reunion.com Inc. | 821.0 | 78.4 | 946.99 |
| Time Warner Inc. | 816.6 | 2,456.6 | -66.76 |
| Buongiorno Vitaminic SpA | 688.9 | 93.3 | 638.57 |
| Avid Technology Inc. | 686.1 | 92.4 | 642.80 |
| Deutsche Telekom AG | 584.5 | 6.9 | 8,358.20 |
| InterActiveCorp | 547.4 | 436.3 | 25.46 |
| MyVideoDaily | 525.1 | 587.7 | -10.65 |
| Pickamortgage | 472.2 | 243.2 | 94.14 |
| Yahoo | 453.8 | 494.8 | -8.29 |
| The Coffee Fool | 415.8 | 165.1 | 151.83 |
| Starware | 400.4 | 104.1 | 284.42 |
| Amazon.com | 379.4 | 422.9 | -10.29 |
| General Electric Company | 372.7 | 209.9 | 77.58 |
| BizRate | 371.3 | 327.1 | 13.51 |
| Comcast Corp. | 364.2 | 126.3 | 188.24 |
| RealNetworks Inc. | 359.8 | 371.0 | -3.03 |
| Indie911 | 352.3 | 386.6 | -8.89 |
| Source: Nielsen//NetRatings, 2007 | |||
| Top 25 Companies by Top Three Search Terms, April 2007 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| True | match.com | chat | chat+rooms |
| Spark Networks plc. | chat+rooms | chat | singlesnet.com |
| eBay | ebay | myspace | www.snugtop |
| International Library of Photography | photo+contest | baby+photo +contests |
picture.com |
| Flycell | free+ringtones | cingular+ ringtones |
ringtones |
| Lulu Inc. | pi+digits | trailer+parks | lulu.com |
| Experian | hp+photosmart +627+camera |
free+credit +report |
bail+ enforcement |
| Law Firm of Richard Glen Boire | california+penal +code+section +1203.4 |
california+penal +code |
criminal+ background+ of+an+area |
| Reunion.com Inc. | people+search | people+finder | free+people +search |
| Time Warner Inc. | mapquest | games | aol |
| Buongiorno Vitaminic SpA | www.tracfone.com | 50+cent+music | free+ring+ back+tones |
| Avid Technology Inc. | pinnicle | digidesign.com | pinacle+ |
| Deutsche Telekom AG | tmobile | part+time+jobs | tmobile.com |
| InterActiveCorp | expedia | travel | hotels |
| MyVideoDaily | free+music +videos |
pairs+hilton | download+ music+ videos |
| Pickamortgage | why+do+ people+ refinance |
mortgage+ refinance+ direct-lenders +long-island +new-york |
loan-prospector +mortgage+ refinance+ brokers+long- island+ new-york |
| Yahoo | ebay.com | miata+battery | yahoo.com |
| The Coffee Fool | female+body +builder |
jesse+ mccartney +music |
— |
| Amazon.com | hp+photosmart +627+camera |
lawrence+herzog | amazon.com |
| General Electric Company | games | baby+names | disney+world |
| BizRate | duratrax+ mini+quake |
west+highland +terrier |
miata+battery |
| Comcast Corp. | dsl | comcast | high+speed +internet |
| RealNetworks Inc. | free+music +downloads |
games | music |
| Indie911 | talent+agents +in+los+ angeles |
friendster | |
| Source: Nielsen//NetRatings, 2007 | |||
View: Advertising Placements by Industry and Top Sponsored Links, March 2007
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
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- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
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- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
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- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
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- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).