Industry.
Can Social Media Work in Big Business?
Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive?
Yahoo’s Semel Ousted as CEO
Embattled Yahoo CEO and Chairman Terry Semel has been replaced as CEO by Yahoo founder Jerry Yang. Susan Decker has been named…
Climate Savers Computing Initiative
Last week a group of technology companies got together to announce the Climate Savers Computing Initiative. Led by Google, and Intel, other…
Latin American Market Poised for Growth
Speaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google’s general manager for Spanish-speaking Latin America, said that Google sees…
Update on SES Advisory Board
Last week, we asked for input on the future of Search Engine Strategies, and we’re thrilled to say we’ve gotten even more…
Google Launches Public Policy Blog
In addition to its corporate blog and the blogs it keeps for most of its products, Google now has a public policy…
Highlights from the SEW Blog: June 18, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
SEW Experts: The Five Characteristics of Highly Effective PPC Specialists
In today’s Search Ads column, “The Five Characteristics of Highly Effective PPC Specialists ,” Tony Wright has come up with five characteristics…
Search Headlines & Links: June 15, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
IDC Predicts Beginning of End for Search Dominance
According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market,…
The End of SEO, or a New Beginning?
At SES Toronto this week, Google’s Universal Search, personalization, and the death of SEO were among the hot topics discussed. In her…
SEW Experts: When the Honeymoon Ends, In-house
In today’s In-House column, “When the Honeymoon Ends, In-house,” Jessica Bowman explains how an in-house SEO startup has a life similar to…
When the Honeymoon Ends, In-house
After years of being an in-house SEO, Jessica Bowman can tell you that an in-house SEO startup has a life similar to…
Search Headlines & Links: June 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Vanessa Fox Leaving Google
Big news from the world of Vanessa Fox. She is leaving Google, and moving onto a new role at Zillow. It should…
Kevin Ryan on the Future of Search Engine Strategies
Last week, we announced that Kevin Ryan had joined Incisive Media as the new VP and global content director for Search Engine…
SEW Experts: Creating Link Bait With Hot Content and Promotions
In today’s Link Love column, “Creating Link Bait With Hot Content and Promotions,” Justilien Gaspard tells you how to create hot, compelling…
SEW Experts: The Business Case for Expanding B2B SEM
In today’s Vertical Challenge column, “The Business Case for Expanding B2B SEM,” Jessica Bowman reviews the Enquiro 2007 Business to Business Survey.…
The Business Case for Expanding B2B SEM
If you're looking to expand your B2B SEM efforts, read Jessica Bowman's review of the Enquiro 2007 Business to Business Survey. You'll…
Laying the Foundation for In-House SEO Success in Large Organizations: Part II
Successfully building an in-house SEO team requires coordination between many parts of the organization, with defined targets and a plan to reach…
Search Headlines & Links: June 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Laying the Foundation for In-House SEO Success in Large Organizations: Part I
Having an in-house SEO team can be beneficial, and is especially important for large organizations with large and complex sites. But you…
Google Webmaster Tools Adds Paid Links Reporting
As expected, Google has added a paid links reporting form to its Webmaster Tools. Google has been warring against paid links that…
Fresh Update to Google Analytics
The Google Analytics has just released an update. The update focused on adding a few select things that they heard as feedback…
SEW Experts: Priming Your Quality Score to Boost Campaign Results
In today’s By the Numbers column, “Priming Your Quality Score to Boost Campaign Results,” Eric Enge shows you how to use the…
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