Industry.
SEW Experts: Halo 3 as Meta4
With the release of Halo 3, it’s worth your while to take a look at what can be learned from the big launch. In today’s Searching for Meaning…
Google to Offer AdWords Conversion Optimizer
Google is making cost-per-acquisition (CPA) based bidding available to AdWords advertisers through a new Conversion Optimizer tool. Advertisers specify a maximum CPA…
Universal Search Coming to Microsoft’s Live Search
In a blog post last Thursday, originally described by the press as a leak, Akram Hussein, Program Manager of Windows Live Platform,…
Roadblocks Sidetrack Search
The larger the company, the bigger the roadblocks. To advance your search marketing strategy, you need to be less SEO and more…
SEW Experts: Roadblocks Sidetrack Search
The larger the company, the bigger the roadblocks. In today’s Big Biz column, “Roadblocks Sidetrack Search,” Aaron Shear explains that diplomacy may…
SEW Experts: Top 10 Reasons SEO Rocks: “SEO is Dead” Is Dead
Many have claimed “SEO Is Dead.” In today’s au Natural column, “Top 10 Reasons SEO Rocks: “SEO is Dead” Is Dead,” Mark…
Top 10 Search Providers, August 2007
The top 10 search engines and search providers by the number of users and share of total searches.
Search Headlines & Links: September 24, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Highlights from the SEW Blog: September 17-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
IMNY Charity Event Scheduled for October 15
The Internet Marketers of New York are holding another charity event, so keep the 15th of October open. The event will help…
Google’s Growing Searches? FT(P) That.
Ever FTP’ed a news analysis? Transfer this to Financial Times Piffle file: “Growing Google searches for the right balance.” FT reported Google…
Yahoo Under-represented at IAB
One unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no longer holds a seat on the…
SEW Experts: Branding Steers Search Beyond Direct Response
In today’s Search Ads column, “Branding Steers Search Beyond Direct Response,” Matt Spiegel discusses the myths of direct response advertising. If CMOs…
Google SERPs Promoting Google Book Links
I was alerted to this by a thread at WebMaster World, seems Google search results are promoting Google Books product. To see…
Search Engine Forums Spotlight: September 21, 2007
Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue…
Search Headlines & Links: September 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Custom Search Business Edition
Google has created a new version of its Custom Search Engines which it calls Custom Search Business Edition. This version offers business…
Google Offers Print Ad Creation Tool
Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free…
SEW Experts: Think Local, Act Social
In today’s Vertical Challenge column, “Think Local, Act Social,” local search expert Michael Boland asks what bars, lawyers, restaurants and dog washers…
Getting Vertical Key to Google’s Ad Success
Today, Google hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its…
Search Headlines & Links: September 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Launching New Custom Business Search Engine
The new business edition of custom search comes with a sliding scale price tag, the Google site details. According to the site,…
Viacom Would Rather Not Sue, Chief Counsel Claims
The Chief Counsel for Viacom, Michael Fricklas, stated at the Convergence 2.0 conference today, that Viacom would rather not sue, according to…
Google To Stop Preannouncing Quality Score Algorithm Changes
The insights into the changes being made to Google’s Quality Score algorithm will no longer be pre-announced – if they are detailed…
Marketing to the U.S. Hispanic Market
I received an email from the PR agency Weber Shandwick telling me about marketing to 2nd generation Latinos. In particular, the email…
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