Industry.
Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.
Search Headlines & Links: September 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Webmaster Tools Update
The Google Webmaster tools announced new changes to Webmaster Tools. Ths biggest change was the addition of subscriber stats from various Google…
Google Makes Brand Advertiser Push
Google has launched a new format for AdWords advertisers: Gadget Ads. Gadget Ads are an interactive ad unit that will appear on…
Skyrockets In Flight, Google to the Moon?
Has Google officially jumped the shark? Hey Sergey, are you goofing on Elvis? Searching For Meaning asks if Google has left the…
SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply
In today’s By the Numbers column, “Split Traffic, Raise Conversion Rates, Repeat, Multiply,” Eric Enge reminds marketers that site optimization doesn’t begin…
SEW Experts: Skyrockets In Flight, Google to the Moon?
In today’s Searching for Meaning column, “Skyrockets In Flight, Google to the Moon?,” Kevin Ryan wonders if Google has officially jumped the…
Search Headlines & Links: September 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Ten Lessons From SES San Jose
Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in…
The Key to Getting Answers: Be Prepared
When it comes to getting answers that can directly help your business, industry conferences like Search Engine Strategies can’t be beat. The…
Archives Mean Ad Dollars
Publishers have always guarded their archives, as one of the last bastions of online, fee-based revenues. There’s been a nice and reliable…
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM)…
Think Small, Win Big: Social Media Marketing
Social media sites have opened membership profiles to the search engines. Has social media arrived? Or is it still middle school for…
SEW Experts: Think Small, Win Big: Social Media Marketing
In today’s Little Biz column, “Think Small, Win Big: Social Media Marketing,” Carrie Hill asks if social media has arrived, or if…
SEW Experts: Google Dance in Aeon Flux
In today’s au Natural column, “Google Dance in Aeon Flux,” Mark Jackson explores the “Google Dance.” Some SEO experts say the Google…
Internet Yellow Pages Continues to Grow User Base
The Internet Yellow Pages saw a 27 percent year-over-year increase in usage between 2005 and 2006.
Search Headlines & Links: September 17, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Highlights from the SEW Blog: September 10-14, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Yahoo Showcases Tools for Teachers
Yahoo today gave a sneak peek of a new research-focused service aimed at making life easier for teachers, Yahoo Teachers. The new…
Idearc Buys Switchboard, Other Assets from InfoSpace
Local search and directory publisher Idearc has acquired Switchboard.com and other directory assets from InfoSpace for $2 million in cash. Switchboard.com was…
DCLK: Google’s Double Data Dealing Digital Destiny?
Released today, “Google’s DoubleClick Takeover: Double Data-Dealing” is Jeff Chester’s latest polemic against the proposed $3 billion merger with DCLK. As the…
Cybersquatting defined for search marketers
Intellectual property and ecommerce attorney David Adler discusses the legal definition of cybersquatting, and the legal remedies for search marketers. Alder explains…
Set the Context in your Custom Search Engine
Last week the Google Custom Search blog posted about a couple of Custom Search Engine updates. One of these is a change…
SMA-NA Dissolved
Ian McAnerin, president of the Search Marketing Association of North America (SMA -NA), announced on Saturday that he will be dissolving the…
Advertising Placements by Industry and Top Sponsored Links, August 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
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