Industry.
SES Paris is Burning in flickr
While some may think of SES Paris as hors d’oeuvres before the lavish SES London banquet, there was no shortage of fun in the City of Lights. SES…
Search Headlines & Links: January 25, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages…
Win the Right Search Marketing Clients – Part 2
How to build your search marketing business by winning large clients and targeting medium-sized prospects.
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
SEW Experts: Mobile Local Search: A Perfect Storm
Last week’s Consumer Electronics Show (CES) showcased the first few devices that run Google’s much anticipated Android operating system. In today’s Vertical…
SEW Experts: PPC 101 Writing Successful Creatives
Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words.…
SEW Experts: Win the Right Search Marketing Clients – Part 2
For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today’s…
Search Marketing Predictions for 2008, Part 2
We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the…
Search Headlines & Links: January 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
What search engine marketers should know about event marketing
Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department. But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated…
Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation
My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than…
Why Search Is Still Prehistoric
Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs.
Google AdWords Beta Testing Demographic Bidding
Seems Google is taking advantage of some of the DoubleClick features already. Demographic bidding is now being beta tested, according to the…
SEW Experts: Why Search Is Still Prehistoric
Search is evolving as universal search or blended search results crawl into the SERPs, but it’s still primitive. In today’s Brand Equity…
SEW Experts: Link Building Case Study for Luxury Hotels
Opportunities for creative link building solutions are plentiful. Just solve a user problem, like a concierge at a luxury hotel. In today’s…
Search Marketing Predictions for 2008
We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the…
Search Headlines & Links: January 23, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the…
AdSense Adds Help in Hebrew
Just received this from the AdSense crew so no doubt it is in the official blog. “We’re all about numbers and international…
Google Turns to Publicis to Increase its Madison Avenue Savvy
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis.…
Baidu Sets Out to Conquer Japan
China’s most popular search engine Baidu has finally launched its long anticipated Japanese portal. Baidu Chairman and CEO, Robin Li expressed excitement…
A Gloomy Searchonomic Forecast
Freakonomics reigns as Yahoo decides whether to throw in the search engine towel. Here's why it's all over if Yahoo does.
SEW Experts: There’s More to Keyword Strategy Than the Long Tail
Choosing which keywords you want to chase in your SEO strategy can be a challenging task. Go after terms that are too…
SEW Experts: A Gloomy Searchonomic Forecast
A step back shouldn’t equate to repeating past mistakes. Much in the same way our weak dollar and inevitable recession can’t be…
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