Industry.
Everything you need to know about the Google Chrome ad blocker
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the…
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords…
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO…
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility…
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing…
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived…
High-level search marketing: How to keep your momentum from the holiday season going
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle…
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics…
Which is the best search engine for finding images?
Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do…
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content…
Best of 2017: Our top 5 search industry articles
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout…
What’s behind the trend towards private search engines?
In the last two or three years, the search industry has seen a number of new engines that focus specifically on private…
How much should SEO cost?
The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously?…
The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past…
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders…
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an…
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as…
Here’s how to get executives excited about SEO
As an SEO expert at your company – maybe the only SEO expert – you may find yourself needing to persuade executives…
4 safe search engines for kids
If you're a parent, teacher or child development professional looking for an age-appropriate and safe search engine, where should you turn? We…
Google Shopping: What do marketers need to know about the latest updates?
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product…
What do you need to know about Chinese search engine Sogou?
A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a…
What are the best free SEO resources online?
Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins…
Seven SEO trends to watch in 2018
As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from…
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