Industry.
Amazon SEO: A guide to improving your rankings on Amazon
If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your…
5 things that Bing does better than Google
While Bing only has 5% of the desktop search engine market share worldwide to Google's 87%, it is undeniably still a key…
The collision between PR, content, and SEO: How to make it work for you
In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand…
10 tips to make your Magento online store more secure
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately,…
How advertisers can score big on the next device launch
On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist Purna Virji…
What does Web 3.0 mean for search?
The phrase "Web 3.0" was first coined back in 2006. Viewed by some industry insiders back then as an "unobtainable dream", the…
[Report] Who owns the flights market in search?
A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and…
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as…
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With…
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving…
7 things to consider when choosing an ecommerce platform
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so…
Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So…
8 ways of using collaborative tools to effectively manage remote teams
The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get…
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to…
What does visual search mean for ecommerce in 2017?
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities does…
What will Google’s expanded policy on harmful content mean for SEO companies?
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. How does this…
Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best…
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage…
How to effectively combine online and offline lead generation
In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for…
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an…
The 10 best Google Doodles of all time
Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from…
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its…
Visual search: Everything you need to know (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players,…
Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving…
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks…
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