Development.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its…
Why accessibility is key for search and visibility
If you're involved with search visibility and SEO, you've no doubt thought about all sorts of ways to boost your site up…
Six things I learned launching a MarTech startup
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we…
Growth by 1,000 hacks: why micro tests are the key to growth hacking success
An article from Intercom’s Ben McRedmond about growth hacking has been doing the rounds over the past week or so.
Tips for understanding and designing optimized landing pages
Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
4 Elements You Need to Include in Your Online Marketing Campaigns
Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO,…
Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the…
Lenovo REACHIt Extends Cortana Search Capabilities
Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo…