Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Dear Google Analytics…

I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting…

By Carrie Hill · 09 Jun 2009

Analytics

Facebook, Games Rank as Top Canadian Search Terms

Yesterday, we reported on d ata from Hitwise on the length of keywords in Canadian searches. Today, Hitwise has released information on…

By Nathania Johnson · 09 Jun 2009

Analytics

New Version of Safari Browser Incorporates Coverflow to Search Web History

Among the many announcements Apple made at the keynote of its World Wide Developer Conference yesterday was a new version of its…

By Nathania Johnson · 08 Jun 2009

Analytics

Are Competitors Clicking on Your PPC Ads?

Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be…

By Ses Magazine Guest Author · 08 Jun 2009

Analytics

Half of Canadian Web Searches Contain Just 1-2 Words

If brevity is the soul of wit, then Canadian web searchers are hilarious. According to new statistics by Hitwise, about half of…

By Nathania Johnson · 08 Jun 2009

Analytics

GM Won’t Come Back from Bankruptcy, If Searches are Any Indication

Hitwise has released disturbing data on searches for GM brands. As, I’m sure you’re aware, GM filed for Chapter 11 bankruptcy this…

By Nathania Johnson · 03 Jun 2009

Analytics

Minutes Online: Facebook, Tagged and Twitter Soars While MySpace Struggles

Nielsen Online has released new data showing minutes spent on social networks for the month of April 2009. Compared to April 2008,…

By Nathania Johnson · 02 Jun 2009

Analytics

Twitter’s Glass Ceilings and Its 90/10 Problem

New Twitter stats from the Harvard Business School reveal interesting demographics surrounding the popular social chat network. Unlike other social networks, it’s…

By Nathania Johnson · 02 Jun 2009

Analytics

Social Profile Sites, Mobile Social Networking More Popular than Twitter Among 18-24 Year Olds

Twitter may be enjoying some nice traffic trends in recent months, but they’re going to have to work harder to win over…

By Nathania Johnson · 01 Jun 2009

Analytics

Omniture Launches Facebook Analytics Solution

Omniture has created a new tool designed to measure the success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the…

By Nathania Johnson · 29 May 2009