- 11
- articles
- 2009
- on Search Engine Watch
- SEO
- most covered
Ses Magazine Guest Author
2009
Using Search to Find Missing Persons: Scratching the Surface
Most of us in are in search for commercial reasons. But the industry has an altruistic side as well. The…
Brand Monitoring: A Guide to Protecting Trademarks on Paid Search
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you…
Taking the Long View
Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know…
Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI
We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's…
Generating Revenue From Outsourced Local Search
A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in…
Interview with Clay Shirky
The author and expert on social networks and communication tools shares insights from his new book, "Here Comes Everybody."
Is A Lack of Consistent Messaging Hurting your Conversions?
Achieving consistent messaging with relevant ads and landing pages is one of the smartest things you can do to improve…
Are Competitors Clicking on Your PPC Ads?
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't…
Dear CMS: Don’t Hinder My Search Results
Content management systems vary greatly in complexity and cost, but share the same problems when it comes to SEO. If…
Search and Social: The Best of Friends
The intersection between social and search is an untapped link-building, keyword-boosting goldmine. But how can you integrate social media into…
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