Analytics.
Lyrics, Free Downloads are Among McAfee’s Most Dangerous Searches
Security technology company McAfee has identified the world’s most dangerous search terms. They searched 2,600 keywords culled from several of the top…
The Decision-Making Funnel, Stage 4: Action, Part 2
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their…
New Version of SearchIgnite Features Click Attribution Solution
If a customer clicks on three separate links before making a purchase, oftentimes only one of the links gets credit. But with…
Microsoft, hakia Launch Contextual Ad Networks
Two new contextual ad networks are available for online publishers and advertisers. First up, Microsoft has removed the “beta” label from its…
Traffic Referral Share Drops for Paid Search While Organic Gains
Hitwise has new data out showing that the percentage of traffic referrals from paid search compared to other traffic sources has declined…
Search Market Share Remains Stable in comScore’s April 2009 Rankings
comScore has released its April 2009 search engine rankings and things remained relatively stable. The good news is that for 4 of…
Search Plus Display Still Hottest Online Ad Combo in Q1 2009
Yesterday, comScore held its State of the U.S. Online Retail Economy for the first quarter of 2009. Their data showed that search…
Google, Microsoft Increase Search Share in Nielsen April 2009 Rankings
Google search grew 7.8% and Microsoft grew 72% in Nielsen Online’s April 2009 search market share rankings. Yahoo! and AOL did not…
Hulu Grows 490% in 1 Year, According to Nielsen
Hulu has seen explosive growth since its launch last year, according to data from Nielsen Online. The online video site, which features…
The Decision-Making Funnel, Stage 4: Action, Part 1
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire.…