Search Plus Display Still Hottest Online Ad Combo in Q1 2009
Yesterday, comScore held its State of the U.S. Online Retail Economy for the first quarter of 2009. Their data showed that search is still a potent way to reach customers online, but driving consumers to search via display advertising is even more powerful.
While most categories are taking a hit due to the recession, some are still experiencing growth:
comScore said that many people are choosing to save instead of spend. Consumers with household incomes of $100k or higher and those in older demographics were more likely to save and cut back on spending (since more of their income is disposable and many have lost savings via the stock market).
Still, when consumers do make purchases, the internet remains a valuable resource:
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers.
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic.
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