Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Searchme Releases Mobile App for Android

Visual search engine Searchme has released a mobile application for Android. The Android is a mobile operating system by Google that is…

By Nathania Johnson · 13 May 2009

Analytics

Nielsen Data Shows Continued Influence of Moms Online

We’ve known for awhile that moms are a force to be reckoned with online. New data from Nielsen Online shows that the…

By Nathania Johnson · 08 May 2009

Analytics

Webtrends Proposes Digital Marketing Measurement Standards

Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the…

By Nathania Johnson · 06 May 2009

Analytics

Judge Dismisses Anti-Spam Lawsuit Against ValueClick

A California judge has dismissed a $45 million lawsuit against online advertising network, ValueClick. The suit was brought forth by an internet…

By Nathania Johnson · 06 May 2009

Analytics

Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers

Yahoo! has made its new web analytics tool available for free to search and display advertisers, specifically those who work with an…

By Nathania Johnson · 04 May 2009

Analytics

The Decision-Making Funnel, Stage 3: Desire, Part 2

We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and…

By Tim Ash · 29 Apr 2009

Analytics

Hulu Surpasses Yahoo Sites in Online Video Race for March 2009

Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The…

By Nathania Johnson · 29 Apr 2009

Analytics

Keywords and Site Architecture

One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how…

By Eric Enge · 22 Apr 2009

Analytics

‘Family Guy’ Tops Internal Search List for Hulu

Hitwise has compiled a list of the top internal searches at Hulu.com. The following list is the top 10 searches during the…

By Nathania Johnson · 20 Apr 2009

Analytics

Compete.com Launches Snappy New Site Design

Compete.com has updated the look and feel of their site. If you’re not familiar, Compete is a site where you can look…

By Nathania Johnson · 16 Apr 2009