Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Google Continues Dominance in March 2009 comScore Search Engine Rankings

comScore has released their March 2009 search engine ranking data and it should come as no surprise that Google is growing their…

By Nathania Johnson · 15 Apr 2009

Analytics

The Decision-Making Funnel, Stage 3: Desire, Part 1

The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire…

By Tim Ash · 15 Apr 2009

Analytics

YieldBuild Launches Premium Text Advertising Program

YieldBuild has announced the launch of their Premium Text Ad Program. The new program optimizes across text ads available from Microsoft pubCenter…

By Nathania Johnson · 14 Apr 2009

Analytics

AdReady Offers Streamlined Online Advertising Management Suite

AdReady today announced the release of its enhanced online advertising management software. The management suite can help advertisers manage their display ad…

By Nathania Johnson · 14 Apr 2009

Analytics

Improve Lead Conversions with Speed and Quality

Today's economic environment forces all of us to do more with the same or less. The way to get more sales out…

By Gregg Stewart · 03 Apr 2009

Analytics

The Decision-Making Funnel, Stage 2: Interest

On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to…

By Tim Ash · 01 Apr 2009

Analytics

Search Drives 5th Consecutive Record Setting Year in Internet Advertising

Despite the economic decline of 2008, internet advertising reached $23.4 billion, setting a new record high. Records have been set for five…

By Nathania Johnson · 30 Mar 2009

Analytics

AdMob Tests Automatic Pricing Adjustments

Mobile advertising network AdMob is testing automatic pricing adjustments which they will make their customers’ jobs easier. The idea is that automatic…

By Nathania Johnson · 27 Mar 2009

Analytics

SEO Samba Releases Updated Search Management Platform with Google Tools Integration

SEO Samba has updated their search management platform. The update includes integration with Google Tools. Here’s what to expect: Google Analytics (GA)…

By Nathania Johnson · 25 Mar 2009

Analytics

Meebo to Offer Social Ads to Partner Sites

In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far,…

By Nathania Johnson · 23 Mar 2009