Analytics.
ad pepper Expands Semantic Network to U.S.
International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement…
Craigslist Beats MySpace in Top Searched Terms Last Week; eBay Drives Paid Listings
Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S. Their one year graph shows…
ValueClick Debuts Tailored Banner Ad Option
Performance ad network ValueClick has announced the availability of a new option that allows advertisers to create ads tailored to individual consumers.…
The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes…
February 2009 Sees Increase in Search Queries
comScore has released search rankings for February 2009. When they release rankings, they compare them to the month before. Of course, that’s…
Hitwise Report Details Downstream Visits from Twitter
After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more.…
Yahoo! Search Soars in Japan
Searches on Yahoo! sites grew 13% year-over-year in January – in Japan. Google sites, including YouTube grew just 5%. There is a…
Improve Conversion Efficiency with Demandbase
Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit,…
Conductor Releases Study About Fortune 500 and Natural Search Trends
SEO measurement firm Conductor has released new data revealing natural search trends and their relationship to Fortune 500 firms. This data is…
Integration in a Decentralized World
As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start…