Analytics.
AdMob Lowers Minimum Bid Prices for Geo-Targeted, Non ‘Big-4’ Carrier Ads
Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following:…
Gen Y’s Notice Social Network Ads, Claim Indifference
In a recent episode of the TNT show “Trust Me” about an advertising agency in Chicago, the Creative Director’s teenage daughter claimed…
Online Consumer Spending Drops in February 2009
Consumer spending in February 2009 dropped significantly from January, according to a report by Coremetrics. Those who shopped online during February purchased…
New Engine Ready Tool Aids Landing Page Creation
Search Engine Watch has written much about the need for landing page testing, but how do you know what to test in…
Maintaining an SEO Log
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to…
U.S. Online Search Behavior Mimicks Economy
comScore has released data revealing search behavior that reflects sentiment about the economy in the United States. Searches for terms like coupons,…
61% of Reluctant Consumers Can Be Positively Swayed Online
It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping…
Yahoo! Steals Search Share from Google in January 2009
Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of…
Nielson Online Releases January 2009 Search Engine Share Rankings
Google experience 40% year-over-year growth in the number of searches in January 2009, according to Nielsen Online. Live Search experienced 18% year-over-year…
ValueClick Adds Three Publishers to Health Online Ad Network
ValueClick has added three publishers to its health and wellness online advertising network. HealthCastle.com, eMedTV, and Hearthstone Communications join a group that…