Analytics.
Kenshoo Integrates Negative Keyword Management
Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements…
Clickable Updates Search Ad Management Tool, Includes Emerging Google Ad Formats
Clickable has released the newest version of their search advertising management tool. The version is Clickable Pro 2.0 and includes: Emerging Google…
Kayak.com Releases Winter Vacation Survey Data
Travel search site Kayak.com has released data about the intentions of Americans for winter vacations. In a tough economy, you might think…
IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines can be found at…
YouTube Continues Online Video Dominance in December 2008
comScore has released online video data for December 2008, and, as expected, Google-owned YouTube continued to dominate the field. YouTube accounts for…
Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher…
Super Bowl Ads: The Good, The Bad and The Ugly
Funny how the Super Bowl interaction with the web differed so much from the recent inauguration. Twitter which had doubled its capacities…
Yahoo’s Search Ad Share Drops 40% in UK for Q4 2008
Yahoo’s Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things…
Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But…
Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic
Newspapers may be struggling these days but it’s not for lack of web traffic, at least for the top ten newspaper sites.…