Analytics.
AdMob Launches Offering for Android Applications
AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner…
Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there…
Global Internet Audiences Exceeds 1 Billion in December 2008
Last month, the global internet audience surpassed 1 billion, according to comScore. Asia-Pacific leads the pack at 41 percent share with Europe…
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the…
Google Holds, Yahoo Gains Search Ad Share in Q4 2008, According to Efficient Frontier
Efficient Frontier has released a search engine advertising report for the fourth quarter of 2008. They found that Google held onto its…
Search Engine Share Remains Flat Month-Over-Month in December 2008, According to comScore
comScore has released its December 2008 search engine share rankings. Despite a 3% increase in overall searches, the share among the search…
Forget Behavioral Targeting, Body Targeting Could Soon Be ‘The Thing”
We soon may be able to give a search engine information on our body size and outstanding features and get true tailored…
Realtor Century 21 Moving Its TV Spend To Online Advertising
One of the largest national realty companies, Century 21, has decided to move a large part of their TV advertising budget for…
Nielsen Online December 2008 Search Engine Share Rankings
Nielsen Online has released its search engine share rankings for December 2008. Google had a big year-over-year gain with Yahoo, AOL and…
Online Display Ad Pricing Drops in Q4 2008
Pubmatic has released online ad pricing data for the fourth quarter 2008. They found that ad pricing dropped in Q4, likely due…