Analytics.
Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American…
Women Aged 30-39 Spend Most Time Viewing Internet and TV Simultaneously
A new report from Integrated Media Measurement Inc. (IMMI) shows that the group that women aged 30-39 are the group that spends…
Internet TV: What Do Users Want?
Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan…
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the…
Web Analytics Association Releases 2009 Outlook Survey Data
The Web Analytics Association has released data from a survey conducted about analytics proffesionals’ plans for the coming year. Here’s what they…
Web Application Delays of 5 Seconds or More Significantly Affect Business Performance
If you have web applications as part of a linking strategy or other online marketing strategy, be sure you don’t have delays…
Two New Free SEO Tools Released by Bruce Clay
The folks over Bruce Clay have released two new SEO tools and the best part is that they’re free. The first one…
Paid Search Spend up 12% in Q4 2008
Paid search spending was up 12% in the fourth quarter of 2008 compared to the same quarter in 2007, according to SearchIgnite.…
Writing Sales Copy for Conversions
One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a…
Online Video Views for November 2008 Up 34% Year Over Year
comScore has released the stats for online video viewing in the United States for November 2008. Overall, the number of videos viewed…