Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Stanford Students May Have Answer To Video Monetization

Another group at Stanford may have come up with the next big thing. Zunavision is a way to embed video inside video…

By Frank Watson · 02 Jan 2009

Analytics

Online Holiday Shopping Down 3% Overall for 2008

It’s the news I hoped I didn’t have to share, but alas it has arrived. We hoped during the flat Black Friday…

By Nathania Johnson · 31 Dec 2008

Analytics

Use Caution When Growing Your Site

If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages…

By Eric Enge · 31 Dec 2008

Analytics

Pizza Yellow Pages Searches Expected to Soar in January

Well here’s an interesting nuanced piece of information. Searches for pizza on yellow pages tend to peak in January, according to the…

By Nathania Johnson · 30 Dec 2008

Analytics

Assembling Your Landing Page Optimization Dream Team, Part 4

We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three…

By Tim Ash · 24 Dec 2008

Analytics

Considering a Last Minute Gift Card? You’re Not Alone

It’s Christmas Eve. If you’re in need of a last minute gift, might I suggest gift cards? You won’t be alone, contrary…

By Nathania Johnson · 24 Dec 2008

Analytics

Online Spending Soared Last Weekend Before Christmas by 98%

You didn’t read that wrong. Online spending increased by 98% last weekend, compared to last year’s last weekend before Christmas. A winter…

By Nathania Johnson · 24 Dec 2008

Analytics

Holiday E-Commerce Sales Flat Overall According to Latest comScore Data

With the economy in the pooper and 5 fewer holiday shopping days than last year, the latest data from comScore will show…

By Nathania Johnson · 22 Dec 2008

Analytics

Google, AOL Gain While Yahoo, Microsoft, and Ask.com Lose Share in comScore’s November 2008 Rankings

comScore’s November 2008 search engine rankings are out and Google remains at the top, gaining on its share while AOL is the…

By Nathania Johnson · 22 Dec 2008

Analytics

81% of Online Holiday Shoppers Read Product Reviews

It’s no secret that reviews and ratings can affect a customer’s purchasing decision, and today, Nielsen Online has released data showing just…

By Nathania Johnson · 18 Dec 2008