Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

New Wifi Enabled Mobile Devices Drive Increased Wifi Usage

Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web…

By Nathania Johnson · 18 Dec 2008

Analytics

Buying Links is Hard Work

Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are…

By Eric Enge · 17 Dec 2008

Analytics

Online Video Wins the 9-5 Hour, Weekdays

Thanks for taking the time to read this post. I know you’re busy and all, watching online videos between 9-5 during the…

By Nathania Johnson · 17 Dec 2008

Analytics

Holiday E-Commerce Update: Spending Flat Last Week

comScore has been providing weekly updates on holiday e-commerce spending and the reports have been like a roller coaster. First, we started…

By Nathania Johnson · 15 Dec 2008

Analytics

Assembling Your Landing Page Optimization Dream Team, Part 3

We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter,…

By Tim Ash · 10 Dec 2008

Analytics

Holiday E-Commerce Spending Up 7% Year-Over-Year Last Week

It seems as time goes by and concerns over the economy get worse, tracking the economy becomes more frequent and dare I…

By Nathania Johnson · 10 Dec 2008

Analytics

How Low Performing Banner Ads Can Actually Increase Conversions

So you stopped your banner ad campaigns a long time ago because the click through rate sucks and the conversion rate was…

By Nathania Johnson · 09 Dec 2008

Analytics

FutureNow Launches Just-In-Time Optimization Service

One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end…

By Kevin Newcomb · 08 Dec 2008

Analytics

High-Value Link Building is Hard Work

Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start…

By Eric Enge · 03 Dec 2008

Analytics

Cyber Monday Spending Up 15% to $846 Million

Cyber Monday sales were up 15% reaching $846 million, making it the second highest online spending day recorded, according to comScore. Earlier…

By Nathania Johnson · 03 Dec 2008