Analytics.
SEMPO’s Annual State of the Market Survey Open Now Open for 2008
It’s that time of year. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and…
Online Black Friday Sales Up 1% Over Last Year
Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online…
Google’s Gains Continue in comScore’s October 2008 Rankings
The year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for…
Assembling Your Landing Page Optimization Dream Team, Part 2
The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at…
Retail Search Ad Spend Up 33% So Far in Q4 2008
SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of…
AdBrite Adds CPC Option for Banner Ads
Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on…
Marketing Pitches: Don’t Strike Out With Your Audience
When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their…
TNS Unveils Next Generation of Online Advertising Monitoring Tools
TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS…
E-commerce Growth Slows to Just 1% in October 2008
E-commerce growth slowed to just 1% last month, according to comScore. This is the lowest rate since comScore began culling the data…
Chitika Sees 200% Growth in Premium Ads for 2008
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being…