Analytics.
Google Analytics Now Tracks Flash Content
Google Analytics is now offering Flash tracking. The tracking code is translated into ActionScript 3 programming language. While Google Analytics has been…
24/7 Real Media is Fastest Growing Top 10 Ad Network
While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing…
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline…
Assembling Your Landing Page Optimization Dream Team, Part 1
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles…
Women Plan to Spend Less this Holidays, First Cuts Going to Themselves
Women are planning to spend less according to two surveys released today. In a survey by the Marketing to Moms Coalition, moms…
Bill Tancer of Hitwise Analyzes Economy on SES Webcast
Just a quick reminder, Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine…
adTech NYC This Week Has Impressive Line Up
adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start…
We Are What We Search
Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be…
Landing Pages and the Decision-Making Process
Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design.…
Online Advertising Networks Struggle As Industry Growth Slows
Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla…