Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

AzoogleAds Launches iPhone Application

AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher. The platform will be…

By Nathania Johnson · 24 Oct 2008

Analytics

Online Reviews Second Only to Word of Mouth in Purchase Decisions

New data released by Rubicon Consulting shows that online reviews are second only to word of mouth when it comes to influencing…

By Nathania Johnson · 23 Oct 2008

Analytics

Building a Data-Driven Organization

Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is…

By Eric Enge · 22 Oct 2008

Analytics

60% of Marketing Budgets Remain Unchanged by Economy

So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released…

By Nathania Johnson · 22 Oct 2008

Analytics

Internet Marketers Handbook An Impressive Effort

A SEOMoz member Danny Dover has pulled together quite an impressive list of links to tools, impressive articles and in general a…

By Frank Watson · 16 Oct 2008

Analytics

magnify360 Launches New Paid Search Tool: Google Cost Optimizer

Search marketing company magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients’ AdWords…

By Nathania Johnson · 16 Oct 2008

Analytics

Landing Page Optimization: Guessing vs. Testing

Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of…

By Tim Ash · 15 Oct 2008

Analytics

Landing Page Testing for Higher Profits – Online Workshop – October 28th – 12 P.M. EDT

Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed…

By Tim Ash · 13 Oct 2008

Analytics

MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets

Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and…

By Nathania Johnson · 10 Oct 2008

Analytics

SEO Link Building Fundamentals

Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large…

By Eric Enge · 08 Oct 2008