Analytics.
Federated Media Revamps Self-Service Ad Platform
Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here’s what to expect with the update: Transparent…
Internet Advertising Up 15.2% for the First Half of 2008
The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month…
AdBuyer Launches Free Online Media Buying Platform
AdBuyer.com has launched a free online media buying platform. The platform was designed to help advertisers create, manage, and optimize online ad…
SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers
E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according…
Simple Text Ads are Still Most Popular Online Ads
iPerceptions has released data showing which online advertising methods are most popular with consumers. 25% are likely to click on simple text…
Olympics and Fantasy Football Drive Huge August 2008 for Online Sports
In August, Americans went online at work to get sports info 26% more year-over-year, thanks largely in part to the Olympics and…
WebTrends Releases New Online Analytics Tool
WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s…
93% of Americans Expect Companies to Have Social Media Presence
A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should…
Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise
Facebook’s market share is up 50% year-over-year, according to data released by Hitwise. myYearbook.com saw a 256% growth, propelling it into the…
Use Care When Choosing an SEO Agency
The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of…