Analytics.
Rich Media Now Available Across AdBrite’s 70,000 Site Network
AdBrite has announced that rich media is now available on their advertising network. Fox has been using AdBrite’s rich media to promote…
Web Analytics Association Asks for Public Comment on New Standard Definitions
The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and…
Online Ad Company Yodle Adds Franchise Offering
Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate…
Axciom Unveils New Online Advertising Targeting Tool
At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the…
Google Searches at 63% of the Search Market for August 2008
comScore has released their search market data for August 2008. Google saw 63% of the 11.7 billion core searches conducted in the…
WidgetBucks Launches Local and Travel Ad Verticals
Ad widget company WidgetBucks today announced the availability of two new advertising verticals: local and travel. WidgetBucks already has a shopping vertical…
New Premium Ad Network for Bloggers from BuzzLogic
BuzzLogic is unveiling a new premium ad network specifically designed with bloggers in mind, and they’re launching it at this week’s BlogWorld…
Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution
Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as…
Landing Page Optimization — Insource or Outsource? Part 2
Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. Here…
Omniture Launches Analytics-Driven Site Search
Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its Visual Sciences acquisition, which…