Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on search placements and text ads. Previously, graphical ads were restricted to CPM (cost per impression).
“AdBrite is committed to our advertisers’ success,” said AdBrite CEO, Ignacio Fanlo. “Allowing them to pay for performance makes sense. More than 90 million consumers visit AdBrite’s sites every month, and our new CPC auction provides an effective and low-risk way for advertisers to engage them.”
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Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond.
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions.
