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Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,464 articles
Latest in Analytics

Survey: Google Still Leads, But Competitors Closing Gap

In today’s SearchDay, Yahoo & MSN Closing the Google Gap, Chris Sherman looks at a new study that finds while Google is maintaining its leadership position with searchers,…

By Danny Sullivan · 13 Jan 2005

Analytics

Traffic to Charity Sites Jumps

Hitwise reports that traffic to humanitarian websites has grown over five-fold since the tsunami disaster December 26, with the sector now representing…

By rumo · 30 Dec 2004

Analytics

Search Year In Review, With A Laugh

Peter Da Vanzo’s 2004: The Search Engine Year in Review article over at SearchEngineBlog.com (soon to gain the rightful tag, The Original…

By Danny Sullivan · 22 Dec 2004

Analytics

Most Cited Blogs and News Items of 2004

Intelliseek’s weblog intelligence and search service, BlogPulse, has just published their list of the most cited items, weblogs, news sources, and personalities…

By Gary Price · 15 Dec 2004

Analytics

Referrals to Shopping Sites and Popular Search Terms

Two articles out today highlighting new numbers from Hitwise First, AuctionBytes reports about new Hitwise stats about search engine referrals to shopping…

By Gary Price · 15 Dec 2004

Analytics

Searching with Your Social Network

In our day to day lives, we all rely on word-of-mouth recommendations from friends and associates. Tapping into knowledge and experience from…

By rumo · 09 Dec 2004

Analytics

Forrester Stats, Search Defection & Vertical Search

Charlene Li shares some stats from internal Forrester research about search loyalty in The battle for search loyalty drives innovation. Is Google…

By Danny Sullivan · 09 Dec 2004

Analytics

Eurekster Search Coming to Friendster

Eurekster’s personalized search will soon be available on social networking service Friendster, according to this Reuters article. The new search tool, due…

By Gary Price · 08 Dec 2004

Analytics

Internet Publishing in the U.S.

Although not directly search-related, the U.S. Census has just released a portion of the 2002 Economic Census focusing on Internet publishing and…

By Gary Price · 08 Dec 2004

Analytics

The Once and Future Internet

What did the future look like to the cognoscenti of the information industry in 1993? Mining Google Groups’ vast Usenet archive is…

By rumo · 06 Dec 2004

Analytics

Fathom KPI Finds Prices For Consumer-Targeted Keywords Rise Again

Fathom Online’s Keyword Price Index for November showed a 7 percent rise from last month, with the average price per keyword jumping…

By Danny Sullivan · 06 Dec 2004

Analytics

DoubleClick Says Black Friday Was Good For Search Marketing

DoubleClick has released figures relating to search marketing over the "Black Friday" post-Thanksgiving heavy shopping weekend that found traffic, conversions and spending…

By Danny Sullivan · 06 Dec 2004

Analytics

Vivisimo On Personalization

Raul Valdes-Perez, the CEO of Vivisimo (the company that brings us Clusty) has written a column for News.com about how the “best”…

By Gary Price · 22 Nov 2004

Analytics

MSN Search Insider Offers Look At MSN Searches

Ian over in our forums gives a heads-up of a new MSN Search Insider feature that has sprung up. It shows the…

By Danny Sullivan · 15 Nov 2004

Analytics

Search Engine Size Wars V Erupts

As Chris blogged, Google has raised the stakes in the search engine size wars by claiming an index of 8 billion pages.…

By Danny Sullivan · 11 Nov 2004

Analytics

Coincidentally, Google’s Index Size Jumps

On the eve of Microsoft’s long anticipated launch of MSN Search, Google is reporting on its home page that its index size…

By rumo · 10 Nov 2004

Analytics

Keyword Prices Rise, But Only In Some Categories

Fathom Online’s Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to…

By Danny Sullivan · 08 Nov 2004

Analytics

AOL: Personal Search Will Come

AOL has said before it plans to do things in terms of personalizing the search experience. This article from IDG has them…

By Danny Sullivan · 02 Nov 2004

Analytics

Early Web Search Announcements

On the heels of today’s SearchDay article: Search Memories, some of you might enjoy reminsicing about the “early days” by taking a…

By Gary Price · 20 Oct 2004

Analytics

FeedForAll For Feed Creation

When I wrote my Making An RSS Feed article last year, I had a few people puzzled about why it was even…

By Danny Sullivan · 12 Oct 2004

Analytics

Top Coders Say Google Is Tops

TopCoder.com polled its 44,000 members worldwide about their favorite search engine. A much smaller number actually voted, 450, and they really like…

By Danny Sullivan · 08 Oct 2004

Analytics

Most Searched For Shopping Brand?

What’s the most popular search for brand in the shopping category? Amazon? Walmart? Nope, according to some just released stats from Hitwise,…

By Gary Price · 06 Oct 2004

Analytics

SEMPO Search Marketing Survey Opened

Last week, I complained that little is known about the size of the search marketing industry. Paid search spending, sure — we’ve…

By Danny Sullivan · 04 Oct 2004

Analytics

A Chat With Findory’s Greg Linden

Searcher magazine (a popular publication in the library and info industry) has just published an interview I did with Findory Chief Executive,…

By Gary Price · 01 Oct 2004

Analytics

Microsoft 1995: Search Isn’t A Business!

Another early search history lesson from one of Excite’s founders, Joe Kraus, about when Microsoft considered buying his company. "I remember Nathan…

By Danny Sullivan · 30 Sep 2004

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