Analytics.
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive…
Bridging the Cross-Channel Analytics Divide
No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list…
GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time
Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire…
Web Analytics Year in Review 2011
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year…
From ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top…
Google Analytics Unrolls a Shiny, New API
With all the new features Google Analytics has been unrolling since version 3 launched in August, the Google Analytics was in need…
Google Analytics Preparing for Social Reports Next Year
A new Google Analytics feature will allow content developers to visualize a lot more than merely website visits. Google has opened invitations…
Who’s Your Chief Conversion Officer? [Infographic]
Who doesn’t want to improve the efficiency of their sales funnel? Many companies are investing heavily to do just that. An infographic…
Salesforce Launch Social Workflow, Merging Analytics Rules with CRM
Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them…
Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend
Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing…