Analytics.
Google (Not Provided) Results Impacting About 9% of Traffic
The amount of data being hidden due to Google's SSL search decision has been climbing steadily but is now leveling out. Recent…
Optify Adds Optimized Landing Pages and Social Sharing
New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share,…
A 4 Step Multivariate Testing Process That Works
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more…
Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting
Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A…
Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
Don’t waste time complaining. The most immediate action B2B marketers can take in the wake of Google’s enhancements that makes search data…
3 Ways to Invigorate Your Analytics
Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right…
‘Not Provided’ Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers.…
Campaign Tracking: A Vital Analytics Tool for Marketers
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if…
New LinkedIn Lead Tracking System: What You Need to Know
The LinkedIn lead collection bar may help capture folks who are on the fence. So, this actually should increase your overall campaign…
How to Forecast & Measure Your Marketing ROI with a Scorecard
A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to get lost…