Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Google Analytics Gets Visitor & Goal Flow Chart Visualizations

This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to…

By Thom Craver · 19 Oct 2011

Analytics

SEOs Strike Out as Google Encrypts Signed-in Search Data

Google has made a major privacy change to the way secure search works for signed in users of its services. However the…

By Jonathan Allen · 19 Oct 2011

Analytics

BrightEdge Launches S3 Platform with Social Site Audit

Social plugin adoption is rising, though almost half of top websites aren’t yet using any social links or plugins. BrightEdge’s S3 platform…

By Miranda Miller · 17 Oct 2011

Analytics

A Lesson in Testing From a Few Stray Dogs

Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day.…

By Sarah Carling · 13 Oct 2011

Analytics

Google Acquires Twitter Analytics Startup SocialGrapple

Details of the SocialGrapple deal were not disclosed but it appears to be a talent acquisition. It gives you visual insights, email…

By John Rampton · 11 Oct 2011

Analytics

Successful SEO Tactics: Reporting & Analytics

Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and…

By Ryan Woolley · 07 Oct 2011

Analytics

My Favorite SEO Research Tool: PPC Data

PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data.…

By John Lynch · 05 Oct 2011

Analytics

Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports

The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the…

By Thom Craver · 04 Oct 2011

Analytics

Facebook Page Analytics Updated with Conversation Metrics & API

Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric,…

By Miranda Miller · 03 Oct 2011

Analytics

Google Analytics Adds Real Time Reports, Improves Custom Site Search

Google Analytics has added real-time reports to monitor visitors actively looking at your site as it happens. Also, for sites with their…

By Thom Craver · 03 Oct 2011