Analytics.
Top 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is…
Google Adds Multiple AdWords Account Linking in Analytics
Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link…
The 5 Keys to Conversion Rate Optimization
One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and…
Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports
One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A…
How ‘Doing The Math’ Adds Up To Increased Online Revenue
Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they…
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a…
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now…
Using Data to Drive SEO Results
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those…
How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates
Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements…
Google Instant Pages Prerendering Can Inflate Analytics Stats
The recent launch of Chrome 13 featuring Instant Pages seems to be creating problems for analytics programs. The new prerendering of pages…