Analytics.
NetRatings Search Popularity & Loyalty Figures For Jan. 2005
I’ve posted new, improved search-specific stats from NetRatings painting a picture of search popularity in the US for January 2005. In the past, NetRatings didn’t provide stats based…
Study: Organic Search Results Still Rule
A new eye tracking study found that searchers still favor algorithmic search results on a Google search result page. And (no surprise)…
Most Conversions Happen Offline; You Need To Measure These!
In his ClickZ article, Nonconverting Keywords and the Search Continuum, Fredrick Marckini is stunned that some comScore and Overture research about conversions…
Keyword Search Prices Drop Two Percent
A new Fathom report was released today and shows that keyword prices dropped two percent last month. Despite the overall decrease, the…
Study: UK Searchers Understand Differences
An article from Netimperative: Brits search smarter than Yanks, reports on the findings from a new study about UK web searchers. Nine…
Dec. 2004 Top 20 Search Engines In UK
NetRatings has released a list of the top 20 search engines in the UK for December 2004, ranked in order of the…
Web Analytics Gets Trade Group
Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining…
Pandia Gives Google, Others Top Search Honors
Previously, Gary mentioned Search Engine Watch was honored with two awards in the Pandia Search Engine Awards 2004. Here’s a rundown on…
More Zeitgeist from Google
A ZDNet article and a post on the Google Blog inform us that Zeitgeist lists for three more countries are now online:…
Paid Search Fastest Growing Media Channel in the UK
I came across an article on the Revolution web site, Online adspend increases by 53% in paid search boom, with some new…
Searcher Behavior Prior to Making A Purchase
DoubleClick in conjunction with comScore has released a new report today, Search Before the Purchase (6 pages; PDF), that looks at 12…
Fresh comScore & NetRatings Stats Posted
I’ve updated the long-standing comScore Media Metrix Search Engine Ratings and Nielsen NetRatings Search Engine Ratings pages I maintain with figures that…
Search APIs & The Build Or Buy Management Question
In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords API now means all…
Search Engine Tools Network Offers Free SEO Utilities
Olivier Andriew, editor of the well-known Abondance site that covers the French search space and search engines in general, in the French…
All Ads At MSN Search? How First Impressions Count
I’ve read a number of popular press accounts over the past week trying to assess how well the new MSN Search measures…
Non-Converting Searches May Count, Too
Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will…
How Much Are Top Rankings Worth?
How much is being in the top results of a search engine worth? Wired tries but doesn’t really get an monetary answer…
Average Keyword Prices Drop For First Time Since September
The Keyword Price Index from Fathom Online for January showed a 3 percent drop from last month, the first decline since the…
Don’t Waste Time On Web’s Biggest
A new search engine “Web’s Biggest” has come out claiming they are bigger than the other major search engines. Wow, rush on…
Questioning Google’s Counts
Search engine counts are never something you should depend on, a topic we’ve discussed many times before. Still, if you’re going to…
New ClickTracks Optimizer For Mid-Range Tracking Needs
ClickTracks is a popular web analytics tool that I personally use and love. Now the company is releasing a new ClickTracks Optimizer…
Threats To Referrer Info & Workarounds To Loss
Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach…
Getting Search and Offline Marketing to Play Nice
As effective and popular as search marketing is, it’s still often an afterthought, typically bolted on to other marketing efforts without much…
OneStat Says Google Stays On Top In Global Search
Visitor tracking service OneStat says Google remains the search engine sending the most users to sites making use of its measuring service.…
New Search ROI Tracking Tool Launched
Search marketing firm Oneupweb’s released a new ROI tool designed for search campaigns. ROI trax starts at $150 per month and rises…
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