Analytics.
Bids Going Up? Boost Conversion To Compete!
PPC Advertising Connects to Conversion Rate at ClickZ from Fredrick Marckini looks at why understanding your conversion rate — and getting it higher — means you’ll stand a…
A Few More Web-Based Recommendation Tools
Last week Chris wrote a SearchDay article: Searching for a Mother’s Day Gift, about Yahoo’s new Shopping Gift Finder service that uses…
Display Ads Can Generate More Searches
Pam Parker’s article, Display Ads Drive Searches in Yahoo! Case Study, reports on a new case study released by Yahoo that shows…
Early Results from Search Engine Relevancy Challenge
Early results from Barry Schwartz’s Search Engine Relevancy Challenge have just been posted. About 3,200 results have been rated so far and…
Now Available: Detailed Findings from Yahoo/Compete Financial Services Searcher Study
Yesterday I posted about the release of a new study from Yahoo Search Marketing and Compete about the financial services searcher. If…
What Searchers Really Want
All search marketing requires making an educated guess about the needs of searchers and creating content—whether web pages or sponsored listings—that will…
Study: Don’t Forget About Financial Services Searchers
The DMNews article: Financial Services Searchers Shouldnt Be Ignored from DMNews.com reports on the findings from a Compete/Yahoo Search Marketing study. [The…
RustySearch: A Search Engine Relevancy Challenge
We all know that trying to define and measure search relevancy is quite a challenge. There are so many variables both human…
Forrester: Search Engine Marketing Will Grow 33% in 2005
Forrester Research has just released a new forecast: Online Marketing Forecast 2005-2010, access to the full text report is fee-based but this…
Back To Basics: Web Analytic Terms & Log File Analysis
What’s the Score? Basic Web Analytic Terminology from Scottie Claiborne at Search Engine Guide is a nice refresher on some basic terms…
Search: A Part Of Our Lives
How “search” is redefining the Web and our lives from the Seattle Times has a nice look at how search engines…
Search Campaign On Hold, But Conversions Keep Happening!
Search Advertising and Conversion Lag Times from Fredrick Marckini at ClickZ looks at how a halted campaign still kept racking up conversions…
The Search Landscape: The View from 30,000 Feet
A popular notion says that Google dominates the web search arena, but does it really? It depends on who you ask. The…
NetRatings Search Popularity Stats For March 2005 & MSN’s Share
I’ve posted new search engine popularity statistics from NetRatings for March 2005, and you can now view a line chart showing the…
Search Cost Per Lead Cheap Compared To Other Ads
Gold Mine Found in Web Searches from Reuters has some nice stats at the end comparing search to other forms of advertising,…
Past 10 Years Of Online Advertising History Available.
The Decade in Online Advertising 1994-2004 is a new 21 page PDF report from DoubleClick that offers a ton of data about…
Study Finds TV Drives Searches
MediaPost reports in Yahoo: Internet Users ‘Mesh’ Web With Television about a new study from Yahoo and Mediaedge:cia about the very close…
A Review of Social Bookmarking Services
Those of you who are into the social bookmarking and tagging “thing”, might want to take a look at two articles in…
AOL Posts Spring’s Top Searches
AOL Hot Searches Spring 2005 now up from AOL covers top “spring” search topics on its US service from January 1 to…
China’s Search Market Rises 81% in 2004
A brief article in the People’s Daily reports on the release of a report about China’s search market. The report released at…
Yahoo Auto-Linker Tool For Adding Links To Content
Philipp Lenssen from Google Blogoscoped has created Yahoo Auto-Linker, which taps into the Yahoo API to automatically insert links into any content…
Refining Searches with Contextual Analysis
Most search engines offer refinement tools, suggesting different or additional search terms to try if your current query isn’t doing the job.…
NetIQ To Spin Off WebTrends
NetIQ is selling its WebTrends web analytics division — which also is home to the WebPosition rank checking tool — to the…
Web Ousts Print Yellow Pages At Top Local Shopping Tool
A telephone survey has found that 70 percent of US households now use the internet — and in particular search engines —…
Shoppers Search For Deals, Then Buy
A study conducted by shopping service Shopzilla finds that 59 percent of consumers are starting shopping online at a search engine rather…
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