Analytics.
Fake Googlebot Activity up 61% [Report]
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones…
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and…
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways…
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that…
Yandex Keyword Data Now ‘(Not Provided)’
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex,…
How to Use the Google Analytics Event Tracking Report
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users…